, Ƴ ȴ! ƼĿ 6 Ģ! ǰ ȱ , ִ ̾߱ ִ. ̷ ̴ ǵ ǰ ̹ ʴ Ѵ. ̷ , εǾ ʴ ϱ? ƽ â̰ ȿ · ٵ ִ ˷ش. ̱ `ƽ(STICK)` £ , ʰ ߵ , ̹ ǹѴ. ڴ `ƽ`DZ Ư¡ 6 Ͽ. SIMPLICITY(ܼ), UNEXPECTEDNESS(ǿܼ), CONCRETENESS(ü), CREDIBILITY(ŷڼ), EMOTION(), STORY(丮)` ƼĿ â 6Ģ 캸鼭 ƼĿ Ư ֵ ϰ, Ÿ âǼ ٰ . . å 2007 Ⱓ <ƽ!> ̴. ̹ å ǼӸ ٷ ó ̱ ߱ ġ ϴ , û ̸ Ʋ ̼ǹ л ٰ ƼĿ ߰ Ǿ.
: Ĩ ī 濵п ۵ 濵п ϸ ൿ, , , Ǹ ϰ ִ. װ ۵ п ƼĿ Ǵ ְ α ǰ Ǿ ̱ īǶ, , ۰, ͵鿡 ִ. ũμƮ, Ű(NIKE), ڿȸ(THE NATURE CONSERVANCY), ̵(IDEO), ̱ȸ(AMERICAN HEART ASSOCIATION) ̱ ƼĿ ⡯ ð ִ. ػ罺 A&Mп ϰ ۵ п ɸ ڻ Ҵ. : Ϲ 濵п ϰ ְ 濵 α ϴ ũ ũƿ Ʈ ϰ ִ. ÿ Ư ɷ پ ķ ̱ȸ ִ ֵ(ADDY) ̵κ(NEW MEDIA INVISION) ߴ. , ֻ, ̽ùȭ ƼĿ Ʈ Ȱϰ ִ. ֱٿ ƽ (ASPEN INSTITUTE) å α Ʈ ߰ ũ б <> 500 濵ڵ Ʒ α ϰ ߴ.
ѱ Ӹӿ , ƽ! ѷα 뽺Ʈٹ ݱ Ƴ Ģ1 ܼ_ ܼϴ 鸸 縦 ̰ ϴ 콺Ʈ װ , ܼ ڵ ù ? ߹ ̰ܳ Ŭ ε Ű ٸ? 112ۼƮ Ź ? Ź ش Ƴ , Ӵ ƽ!ǰ ̹ ϴ ϱ ΰ ? ˰ Ǹ ˱ · ư Ҹ ȭ ϴ ī ġ ִ ܿ Ƽ Ģ 2 ǿܼ_ ߷ ŻĴ ڵ ĿƮ ں ڻ ʾҴ? Ѿ 彺Ʈ ȭ Ի 带 ̾ƺÿ ̽ ذ ̵ ϸ ̸ ܿ? 9 ڱ , ̷ ä ; ϴ ϶ ̲ ΰ Ҵ ƼĿ , ɳ ̷ Ģ 3 ü_ ָ ߸ 2500 Ƴ [̼ ȭ] ŭ ü̾ Ѵ 츮 дٰ ϴ° Ӹ ȸ ֵ, ǻ ϴ , Ŀ带 Ų ̼ Ͼ ? Ӱ ϴ ۼ, ü Ӵϵ ǰ ? Ģ 4 ŷڼ_ ϰ ︮ڹͱ ϰ ϶ 뺧 ڰ ƴϴ 귯ġ ģ ǰ Ÿ ĩ ٹ 5,000 ı ȿ ϴ ġ ȿ Ȱϴ ŷڼ Ѷ ? ִ ! ܹſ ? 4 ֽϱ? NBA Ģ 5 _ ൿϰ ̴ ڼü غ䡱 ʳ ء ֻ ǥ ʴ ſ ұ? , ý Ģ ̺Ƽ ûڸ ø ⸦ ߽Ű Ž Ƕ̵ ̷ ε Ծ ο ϴ°? Ȥ ƹ ʴ ϰ ʴ°? Ͱ ü, ̻ ȣ϶ Ģ 6 丮_ Ӹӿ ϶ 丮 ൿ ̲ Ͻ Ĵ翡 ̾߱ û ̾߱⸦ 丮 ùķ̴̼ ġ û 丮 â ʿ 丮 ÷: ÷: 縶 Ѱ? âǼ ÷: η Ģ Ӹӿ 鸮 Ҹ ϶ 丮 ϶ _ ſ ʿ ƽ ( ) û߿ ٴ ƼĿ ̼ 5 Ģ ְ濵ں ϴ ҹ ? л鿡 ٴ ƼĿ ʷα_ Ǹ õ簡 ƴϴ