ƿ̾ 谡 ָ 2012 ְ Ͻ Ϲ MBA Ÿӽ ڰ ڽ ġ ߷ پ Ʈ . ̸ 700 м ʿ ٱ ǽ ڷḦ м߰, 300 ڿ 濵ڸ ͺߴ. ϸ ó ʴ ϰ Ϻϰ ٲ ִٴ Ѵ. ʴ ϵ ߽ɿ ٷ ִ. å а 츮 ȸ ˸鼭 ݺϰ ִ, ȭ 츮 ûߴ ݰ ̴. å ܼϸ鼭 åŭ ִ å . - ݸ, Ѿ Ρ å ΰ ϴ 99ۼƮ ´١ ɸ ӽ ¾ Ѵ. ϴ ̿ϴ ˰ ʹٸ å Ѵ. - ƮƮThe Wall Street Journal ״ å мϰ, ڿ ͺߴ. ߰ е Ź ؾ . å а ٲ ̴. - ŸӽNew York Times å İ Ͽ찡 ִ. ̿ 츮 ϰ, ٴ ̴. - ̾Wired ״ Ÿӽ Ÿ ڴ ȸ, Ű, 濵, ѳ ߿伺 輺 Ѵ. п , Ҽó Ѿ. ִ. - ũNewsweek ƹ ٲٷ ص ó ٲ ʴ´. å д ȭ ûߴ ݰ ȴ. - 꽺Forbes å ű ִٸ å и 1̴. ˾ ſ ִ ǿ Ϻ λ̴. - ڳ̽ƮThe Economist 迡 ϵ ݵ ߿ ִ. Ư ٽ ٷ 4常ε å Ʊ ʴ. - ̺ ٷ, ϰ ġ⡻
Charles Duhigg Ÿӽ . б ߰, Ϲ б 濵п (MBA) Ҵ. ̱ 5 ϰ ϳ νŸӽ ڸ 2006 Ÿӽ Ҵ. ظ ΰϰ ߿ ȸ ̽ īӰ ġ ȹ 縦 ǥϿ . 2007 ̱ ܳ ο [Ȳ ȸ], 2008 ̱ ΰ мϿ ǽó ĺ []( ), 2009 ̱ ڿ ¸ [ ] ̱ ū Դ. ̶ũ Ѻǿ ̱ ĶϾ ̽ ִ ̶ ° 巯 ϴ īο , ϰ ϴ ״ ̱ м , ̱ȸ , κ ̱ ִ Ҵ. 2010 MIT мȸǿ ڷ ʺǾ, 2012 ÷ ̲ ϴ [iEconomy] ø Ͽ ٽ ָ ް ִ. ִ θƮ Ѿ Ʈ ڰ ״ Ǵ ۰ ִ.
Prologue - ٲٴ 1 : ݺǴ ൿ ȭ 1 츮 ȸ ˸鼭 Ȱ ݺϴ° 츮 ٲ : ϴ ܰ 츮 ϴ° ´ 2 : ο źϴ° ġ Ǿ ־ , 긮 츮 ġŲ Ƣ Ȥ ź 긮 ϰ ʹٸ ڱ϶ 3 ݺ ൿ: ٲٱ ˾ƾ Ȳݷ ҵ鵵 ְ Ʒù ڿ ߵ 1000 ġ AA Ÿ ü : ٲ ٲ : ϸ ٲ 2 : ̿ϴ° 4 Ȯ ¸ Ѵٸ ϳ ٽ ϶ - ھ dz ٽ : 5 Ų 濵 Ŭ ø ϳ ٽ ǿ ִ 5 µ ̴ - Ÿ ȭ Ʒ Ƶ ٷ Ÿ DZ 츮 ° Ģ: ʴ Ÿ Ʒù ߵ ƴ ˾Ҵ 6 , - ߸ ģ ̱ ְ ־ Ƿ ȶ û ö ȭ ٲٱ ˾ƾ ͵ 7 ° - Ⱦ Ʈ Ա ϰ äҸ Ĵ Ⱦϴ 뷡 Ʈ Ǿ? ġ : ο ͼ ó 1 ſ ʿ ˰ ִ 3 ȸ : ٲ ʴ ٲٴ 8 ȸ ȭ Ͼ° - ùα ȸ ̱ ùα ȸ ȭ Ű ȸ Ȱ ̱ ְ ȸ ȸ 9 ٲٱ ؾ - ߵڿ ȯ ڿ ֺ ϴ Ƴ ȯ ź Ȥ ٲٱ ؾ Appendix ٲ ִ - 4ܰ Ģ